Costs & Fundraising
What metrics do investors expect from a SaaS startup before a seed round?
Answer:
It depends on the stage, but investors typically look for: a clear ICP, growth signals, retention, and a path to revenue. For SaaS, common metrics include MRR/ARR, activation, churn/retention, CAC signals, and pipeline quality. If revenue is in its early stages, show leading indicators: demos booked, pilot conversions, usage frequency, and strong customer quotes linked to measurable value.
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