Costs & Fundraising
What’s a sensible funding ask if we need to build and sell for the next 12–18 months?
Answer:
Build the ask based on a plan, not a figure. Estimate monthly expenditure with a realistic team and GTM spend, include a buffer, then multiply by 12–18 months. Investors prefer a clear use of funds: what you will build, how you will acquire customers, and which milestones you will reach (MVP shipped, first revenue, repeatable pipeline). The best ask is the one that buys time to hit the next fundable milestone.
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