When should a startup add Elasticsearch to its technology stack?
The question is about Elasticsearch .
A startup should incorporate Elasticsearch when: search relevance requirements surpass what PostgreSQL full-text search offers; the product demands autocomplete, faceted filtering, multi-language analysis, or geo-search; log volume exceeds the capacity of the primary database to analyse efficiently; or search query performance noticeably degrades as the dataset expands beyond 5–10 million records. Most startups do not need Elasticsearch before achieving consistent product-market fit.
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