BigQuery is best for effortless scaling, “serverless” pay-per-query, tight GCP integration, and lightning-fast setup for big analytics. Snowflake stands out for multi-cloud operations, strong support for semi-structured data, separate scale-for-compute and storage, and Snowflake-to-Snowflake cross-region shares - aim for Snowflake in hybrid or multi-cloud analytics, and BigQuery for single-cloud simplicity or huge ad hoc query loads.
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