Android

Android apps vs PWAs: which is better for acquisition and retention?

The question is about Android .

Answer:

Android apps perform better for user retention - features such as offline use, push notifications, and home-screen placement all increase the likelihood of users returning. PWAs are easier to acquire because users don’t need to install them through the Play Store, which opens opportunities for broader initial reach, but they typically see lower engagement and retention over time than dedicated apps.

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