ETL vs Reverse ETL: which one drives more business impact?
ETL moves data from transactional systems into analytics and visualisation databases for reporting and historical insights, driving business value by informing decisions. Reverse ETL pushes analytical and aggregated data from warehouses back to operational systems, making insights directly actionable in CRMs, marketing, and support tools. For driving broad business impact today, reverse ETL often yields higher real-time value as it enables data activation by operational teams, though foundational ETL remains necessary downstream.
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